Loyal1 (Pty) Ltd is a loyalty systems integration, automation and consolidation company. Loyal1 offers a Loyalty-As-A–Service (LAAS) solution to small to large businesses. Loyal1 has identified the need for shoppers to digitise, automate and consolidate existing loyalty systems and avoid carrying the cumbersome and bulky loyalty cards. Loyal1 also caters for businesses that want to have the benefits of a tailored loyalty program but do not want to invest in software or hardware, nor bother customers with filling in forms, or burden their point of sale staff with additional work. Furthermore, Loyal1 will also create an ecosystem that will enable the trading of loyalty benefits or points by users across different platforms and retailers.